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Nia Gyant

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About Nia Gyant

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  1. You're in trouble. You have hundreds or maybe even thousands of competitors—people who do what you do and offer what you offer. And that's not to mention DIY solutions and other alternatives to your products or services... So if you do nothing to make your business stand out as the absolute best option available, you've got a major problem on your hands. Your potential customers (who are also potential and current customers of your competitors) must understand why you're the best choice. In other words, you need a unique selling proposition (USP). "WHY CHOOSE YOU?" If you collaborate with me, this is the million-dollar question we'll be working to answer with crystal clarity and in the most compelling way. And, no, you won't need to spend a million dollars to get that answer. My 3-step USP discovery process starts at only $375 and is the first step to driving thousands of dollars in new and repeat sales for your business. Here's how the process works: Via a custom questionnaire*, you'll have the opportunity to tell me about your business. You'll also be able to share helpful insider insights about your audience, industry, and competitors. From there, I'll dive into competitor research to see how you could set your business head and shoulders above alternative options. Based on the information you provide and the opportunity gaps identified during competitor research, you'll get a full report on potential USP's and how to work them into your marketing and sales successfully**. Is this process right for you? WHO I WORK WITH Most of my clients are service-based businesses. They range from the health/healthcare industry to the food/beverage industry to home/consumer services. If you think we might be a good fit to collaborate and put a finger on your unique selling proposition, shoot me a DM and tell me a little about yourself and your business. * This process works best if you know your industry well, can communicate thoughtfully about your business, and are open to and available for collaboration. ** The USP report provides a great jumping-off point for full brand strategy. If strategy is not your cup of tea, you can have a complete, fully customized strategy done for you. Ask for details.
  2. It doesn't matter what your business objectives are. Do you want to boost awareness of your business? Become an authority in your industry? Increase your sales? Something else? Whatever you're looking to achieve, content marketing is one of the best tools to help you do it. But... YOU CAN'T AFFORD TO SETTLE You need quality content. The kind that not only sounds good/reads well, but that's also: Optimized for both your target market and search engines In line with your unique brand messaging so that you stand out from the crowd Strategically designed to fit into and contribute to the effectiveness of your larger content marketing strategy The only way to get your money's worth out of content marketing is to invest in content like this. If even one element is missing or executed poorly, that's your money down the drain. What's the way to avoid that? Having a writer with an exceptional track record on your side. THE EASIEST WAY TO GET EFFECTIVE CONTENT If you have me on your side, you'll be guaranteed the type of top-notch content we just talked about. Whether its website copy, blog posts, marketing emails, or other content, everything I write (and edit) is based on big-picture strategy. Want to discuss how the value that kind of web content can bring to your business? Get in touch and tell me about your content marketing goals. Let's chat about the best way to get you from where you are today to where you want and need to be.
  3. Hi everyone! Nia here. I'm a freelance writer and brand strategist working mainly with marketing agencies and SMB's. My work centers heavily on optimization but not just SEO. The best content is optimized for the target audience, for the brand delivering the content, and for search engines (or the web in general). Agree? In any case, thanks for having me in this community. Get in touch if there's anything I can do for you or you have an idea for how we could help one another!
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